First but challenged

This post is for my OrCom 152 (Comm Trends and Styles) class in UP Manila.

For this year’s final project for Organizational Communication 152 (Communication Trends and Styles), we chose brands that are first in their categories but are challenged on different fronts.

Dolan FP is the first ibuprofen suspension in the Philippines but it is struggling to grab a bigger market share in a country where mothers trust paracetamol for their kid’s fever. wi-tribe is also the country’s first 4G broadbrand service provider, but it is struggling to convince broadband users who are dissatisfied with their current 3G broadband to ”move up” to a new broadband technology.

Your challenge was to develop a communication plan, using both traditional and digital media, to address a marketing need for these brands.

Here are the winners based on the scores by the panel:

Dolan FP is the first ibuprofen suspension in the Philippines

 

Best Presentation & Defense — Team Dolandan

Runner up for Best Defense – Team Dolan PowerMom

Best Paper — Team Dolandan

Runner up for Best Paper – Team Dolan PowerMom

wi-tribe BRAND

wi-tribe is the first 4G broadband service provider in the Philippines

 

Best Presentation & Defense — Team #b30014 Motion

Runner up for Best Defense — Team wi-tribe Moving Together

Best Paper — Team #b30011 Motion and Team Step Up to 4G

Runner up for Best Paper — Team wi-tribe Moving Together

Thank you to all the teams for the hard work you put into your comm plans, evident in the creativity of tactics and the seamless integration of traditional media and digital media into the strategy.  There are areas for improvement in some key messages, in some framework, in some thought process, even in the actual presentation and defense, but overall, this year’s batch of seniors has once again proven that when Organizational Communication students are given a daunting challenge of working on a real brand with a real marketing issue, they will and they can deliver.

Thank you, too, to Dolan FP’s Risha Jabines and Dennis Dioquino and to wi-tribe’s Abbey Lucas, Jay Reantaso, and Fara Rodriguez  for allowing us to work on their brands and giving the time and effort for the oral presentation and defense.

Congratulations to the winners!

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